Marketing Strategies A Case Study Of Zara †Myassignmenthelp.Com

Question: Relationship Between Marketing Strategies And Culture A Case Study Of Zara? Answer: Introduction This literature review aims to show the relationship between the marketing strategies and the culture differences for the Case study of Zara organization. The review various marketing strategies utilized in the organization and how the culture brings about the growth of the company. The focus is on the relationship on how the strategies impacts the culture of the organization. The literature review is the evaluation of the data that would describe, summarise ad clarify it. Concept of marketing strategies and culture differences The marketing strategies aims at transferring of the information from the companies to the customers with the aim of generating in an exchange of value and give the company as well as their shareholders the higher returns (Bachmann-Medick, 2017). According to Forbes (2016), in business which utilized poor strategies to market their product, this could lead to its failure in the long run. When an organization is aware of the current technology trends and utilizes them they will know various online marketing materials necessary to market on their product. Zara Company has had numerous variations compared to the other firms in the fashion industry with regards to the marketing (Bachmann-Medick, 2017). The idea of the marketing as the standardised product with the consistent of the marketing strategy is a misnomer. The effective marketing concept is founded on the premise of the cultural differences and it is guided in the reality that each foreign market is culturally along with environ mentally unique. Zara Company has imbibed on this concept when it comes to the marketing strategies and they have been successful when they are expanding internationally. The culture has been the main factor which has been affecting the difference in the marketing strategy (Zhang, Hu, Guo Liu, 2017). Culture has impacted on how organization carry out their marketing, example can be exhibited with Zara company prefer to invest a percent of their revenue in the opening of the new stores. It has been observed that there are other organization which prefer to spend part of their revenue on activities of advertising (Zhang, Hu, Guo Liu, 2017). This clearly shows that the culture of this organization is to expand on their business rather than market the current one they have. When an organization has invested in various companies through setting their franchise, the culture in that company could greatly impact on the operation of that organization. Culture has a great effect on the marketing strategies. Zara organization does not ignore analysis of important local culture before advertising or even selling the product in the market. Zara organization marketing strategies could help to illustrate its culture through the language, and the presentation (Samaha, Beck Palmatier, 2014). When one examines on the marketing strategies they can provide the view to the focus of the customers, strategic orientation and the corporate values. The marketing concepts can help Zara organization in defining their culture and set the set of the shared belief as well as the values which could put the clients in the centre of the strategy of the organization. The marketing strategies offer direct conduit between the marketplaces along with the firm in the exchange process (Bachmann-Medick, 2017). The companys culture could be regarded as strong whenever the norms and the values have been widely shared and intensely held, the strong culture has been found to increase on the consistency when it comes to how the firm act and their view of the anticipation. Summary The literature has clearly highlighted that the culture of the organization is a significant aspect in the corporate performance, and it also highlights the critical role that the marketing strategies offers for the firms to be able communicate their offering to the marketplace (Zwikael, Pathak, Singh Ahmed, 2014). It is important to note where the relationship of the culture of the Zara Company to marketing is weak or perhaps strong, there is nonetheless the organizational culture and marketing. References Bachmann-Medick, D. (2017). Cultural Turns: A Matter of Management?. In ReThinking Management (pp. 31-55). Springer Fachmedien Wiesbaden. Samaha, S. A., Beck, J. T., Palmatier, R. W. (2014). The role of culture in international relationship marketing. Journal of Marketing, 78(5), 78-98. Zhang, M., Hu, M., Guo, L., Liu, W. (2017). Understanding relationships among customerexperience, engagement, and word-of-mouth intention on online brand communities: The perspective of Service Ecosystem. Internet Research, (just-accepted), 00-00. Zwikael, O., Pathak, R. D., Singh, G., Ahmed, S. (2014). The moderating effect of risk on the relationship between planning and success. International Journal of Project Management, 32(3), 435-441.